Founding years
Made in Germany
Made in Nürtingen
Albrecht Schnizler is the son of a Nürtinger baker but doesn't want to become a baker himself. So he learns to be a fitter and technical draughtsman, completes his engineering degree, and starts producing parts for bicycle chains in the basement of his parents' bakery.
The metal drill – from a bakery
Albrecht wants to create a product that can be successful abroad and earn money in foreign currencies. Understandable when you consider the hyperinflation impacting Germany, which drove the price for a loaf of bread to a mind-boggling 5.6 billion marks in November of 1923. In 1923, at the young age of 23, he develops manual drill no. 18 in his parents' bakery, which he calls the "Metallbohrdreher", or "metal drill".
1924 – Founding of Schnizler GmbH
The trio is complete
Schnizler meets Walter Rauch at a tool exhibition in Remscheid in 1923. The merchant gives Schnizler GmbH a major contract, ordering 500 metal drills at a price of 4 shillings 9 pence. He becomes the Sales Director of Schnizler GmbH in 1927, and the management trio is complete.
A name is chosen
From "Metallbohrdreher" to Metabo
Schnizler and his business partner Closs turned their successful metal drill into a brand. They took out ten of the 16 letters, and the product name "Metallbohrdreher" became the brand name Metabo in 1928. Even then, Schnizler kept the focus on what was most important: the needs and requirements of users.
A hole for every rivet
In the early 20th century, welding has already been invented as a stable way to connect metal components. However, the technique is not yet fully developed. Because of this, rivets are in widespread use in many industries. Every rivet needs a hole – and Metabo has the right tool to drill these holes quickly and with low force. This creates a win-win situation: Metabo succeeds, and workers are able to complete their work with less force and effort.
Telephone no. 2
In 1925, even simple telephones are rare. Schnizler GmbH installs the first telephone in Nürtingen – and is assigned telephone number 2. Proof that the company was ahead of the times, even then. Curiously, according to the Nürtingen city archives, telephone number 1 wasn't yet assigned in 1925. When you think about it that way, when it came to modern telecommunication, Metabo was number 1 in Nürtingen, even at number 2.
Telephone number as part of the company logo in 1932
Into the "sun"
The brewery as company headquarters
Metabo's first company headquarters in the heart of Nürtingen is built in 1812 as a cavalry barracks. It serves as a warehouse and residential area from 1835 on. 46 years later, the Closs family buys the area and operates the "Sun" inn and "Closs'sche Sonnenbrauerei" (Sun brewery).
Metal replaces malt and hops
The brewery is forced to close at the end of the First World War. Bad for beer fans in Nürtingen, but good for Schnizler GmbH. The company moves into the Closs family's headquarters. Business is so good that, by 1969, they need a larger headquarters. The Sun chapter closes, but even today, the "Closs'sche Sonnenbrauerei" remains a lovely reminder of Metabo's early years.
